Walk 4 Wheels

A race through the NYC subway powered by Google to raise money for accessibility repairs and updates. You can use any route or subway station to get from one end of Manhattan to the other, but if a wheelchair bound person can't use it, neither can you. *Shortlisted for a Creative Conscience Award

To participate in the race, contestants will have to download the new Google Maps update. The update isolates accessible travel routes, businesses, and buildings.

Popular NYC based Youtubers will be asked to participate in the marathon and livestream the race to their subscribers.

We will partner up with Nike to promote the marathon.

A digital billboard in Times Square will broadcast participants randomly who stream under the hashtag W4W.

The 5 participants with the fastest times will win a unlimited metro card, good for a year.

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